Create A Website That Works!

This past Wednesday, I had the honor to speak at the Missouri Community Action Network’s Strategic Communication training.  Strategic Communications for nonprofits is a big interest here at The Rebecca Gordon Group.

Our discussion this week was focused on website development for nonprofits.  Whether you work in a big or small shop your online location needs to build awareness, drive action and advance engagement. We borrowed pieces of Kivi Leroux Miller’s 2016 Nonprofit Trends Infographic in our presentation below.  We love her nonprofit communications blog.  

Engaging The Amazing Millennials – Part 1

 

millennialThe Amazing Millennials, a fast coming-of-age demographic has been impacting our economy for several years now, do you know how to engage them?

First, let’s look at what you think you know:

Myth #1:  Millennials don’t want to be told what to do.  The reality?  According to research done by the Center for Creative Leadership, that is not the case.  Millennials currently in the workforce are MORE likely to defer authority than either baby boomers or Gen Xers.

Myth #2:  Millennials lack organizational loyalty.  In other words, they aren’t committed to their company and will change jobs when offered a small increase in salary.  Not true!  They are just a committed as their older counterparts.  In fact, they can be deeply committed when they feel they are impacting their world.

Myth #3 Millennials don’t want to put in the hours to get ahead.  In truth, both Gen Xers and millennials are willing to do the work, they just want to do it differently.  They view time as currency, where their counterparts view time as an investment.

So what does all this mean?  For the first time in history we have four generations in the workplace and these generation’s motivations are vastly different.  The key to success, whether you’re in the nonprofit or business sector is the same, we must appreciate and respect each generation for what it has done in the past and what it offers our world in the future.

To get an in-depth look, take a look at the Rebecca Gordon Group’s presentation of Bridging the Age Gap, Understanding Generational Communication.