The Millennial Impact, How They Connect, Get Involved and Give Back – Blog Series


For the first time in history, there are four generations actively in the work force, Traditionalists, Boomers, Gen Xers and Millennials.

Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one one that comes after it.” – George Orwell

While each generation has it’s persona, millennials are highly engaged and actively involved in the nonprofit sector.  According to a study by Walden University and Harriss Interactive, 81% have donated money, goods or services, despite our tough economy.  They thrive to support causes that align with their values and personal belief systems.

Forbes contributor, Dan Schawbel, recently wrote an article,  on why you can’t ignore the almost 80 million millennials who will soon be the leaders in our society.

We spend a lot of time teaching our nonprofit clients how to Bridge the Age Gap, Understanding Generational Communications but over the next several weeks, we will take a deep dive into how to connect, engage and motivate millennials through current research and interviews with those who are influencing their generation.


Creating Something Out of Nothing: Social Media in the Nonprofit Sector

Did you miss our presentation at the BoardSource Leadership Forum in Los Angeles last week?  Here is your chance to get it again.  Let us know what you think in the comments.

The Honey Comb: Maximizing Millennials, 2013 Cable Advertising Bureau’s Awards, MHCFA Site Launch


The online world is full of countless buzz-worthy blogs, viral videos, informative websites and so much more. Here at the Rebecca Gordon Group we’ve combed the internet to bring you the sweetest, most sharable content we can find.

Maximizing Millennials:  By 2020 More than Half of the Workforce Will be Made up of those born in the ’80s and ’90s 

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Whether you refer to them as Gen Y, Millennials, or those born in the ’80s and ’90s, they’re the up-and-coming coworkers. They think differently than previous generations, and more importantly, they respond differently to work life and being managed. Here’s what you need to know. Check out this info graphic produced by UNC Kenan-Flagler Business school as part of their #fixyoungamerica project.

The Rebecca Gordon Group Has Been Named a Finalist for the 2013 Cable Advertising Bureau’s Creative Commercial Production Awards

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Earlier this year, the Rebecca Gordon Group, in cooperation with OnMedia, produced a video for Missouri Public School Advocates. We were pretty thrilled with how the video turned out, but we are even more thrilled to announce that the video has been nominated as a finalist for the 2013 Cable Advertising Bureau’s Creative Commercial Production Awards! Read more here.

Rebecca Gordon Group Launches Missouri Health Care for All Website

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The Rebecca Gordon Group is proud to announce the launch of their latest project, the redesign of the Missouri Health Care for All website. MHCFA is a non-partisan, grassroots movement committed to securing access to affordable, high-quality health care for all Missourians.