Nickel and Dimes, Low-Tech Fundraising Can Bag You Big Bucks


Over the past three months we have been working with Kids’ Harbor, Inc. a child advocacy center located in Central Missouri who works to help prevent, intervene and follow-up with children and families who are dealing with child abuse issues.

April is Child Abuse Prevention Month and in a area like the Lake of the Ozarks we have had to deploy not only traditional fundraising techniques but also  low-tech and crowdsourcing options to raise money and awareness.

These tactics can be surprisingly effective.

Tactic 1:  The GO BLUE! Campaign.  What is that you say?  The GO BLUE campaign was created seven years ago to allow people, businesses and communities to actively engage in child abuse prevention activities on their own terms.

The premise is simple, every Friday in April, you ask people to wear blue, light up local buildings blue or get great cities like St. Louis to make their fountain blue.  (Do check to make sure that the Cubs are not in town before doing this one, we learned from experience:)


Tactic 2:  Sell some blue t-shirts!  People want to support your work and GO BLUE! Selling them the swag makes it simple.  First, by having a t-shirt with the same logo, brand and message, you’re crowdsourcing your campaign.  As is the case with Kids’ Harbor, local banks, grocery stores and retain outlets are selling shirts and letting their employees dress down on Fridays.  What a great way to raise some awareness and dollars.  Also, if you buy great t-shirts people will wear them year round.  BONUS.


Tactic 3: The Small Stuff Counts Too!  As nonprofits we love the big bucks, sponsorships and large donations but don’t overlook the power of the small stuff.  Kids’ Harbor recruited over 20 businesses across their region who would be willing to partner during child abuse prevention month and put out a fundraising bucket.  Little donations add up fast.


HubSpot has recently started a series on tips and tricks for Coin Canisters that I encourage you to check out here.

In this age of online fundraising and big capital campaigns (which we love here at the RGG) it is important to remember, sometimes the nickel and dimes add up and low-tech solutions can bag you big bucks!

Want to make a donation to Kids’ Harbor?  You can do it online here.  

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Fundraising with Social Media (Infographic)

We would love to take credit for this awesome graphic, but this one was done by MDG Advertising. One interesting stat to note is that 98 percent of nonprofits are now on Facebook and 74 percent are on Twitter. If your nonprofit still isn’t using social media, you are officially behind the curve now. Don’t worry though, the Rebecca Gordon Group can help you get started.

This graphic also contains some great information about trends in social giving. For example, 68 percent of people surveyed said that if a friend posted about giving to a charity on social media, they would try to learn more about that charity. That’s pretty significant, especially for lesser known organizations.

Another important statistic for the 26 percent of nonprofits still not using Twitter: nonprofits that incorporated Twitter in their online fundraising raised almost 10 times more than those that did not.

The graphic suggests three tips for improving giving through social media based on survey responses for the 2012 Nonprofit Social Network Benchmark Report:

  1. Come up with a detailed social media strategy.
  2. Have executive management make social media a priority.
  3. Dedicate a current or new position specifically to social media (or hire us to do it for you!)

2012: It Was a Very Good Year for Social Giving [Infographic by MDG Advertising]