Buzz Words Wednesday: Clickability


The Rebecca Gordon Group specializes in creating content that will really “click” with your audience. Whether it’s nonprofit consultingsocial media management or website development,  the Rebecca Gordon Group is committed to working with professionals who want to build strong organizations, businesses, boards and community support to meet their mission and/or goals.


Does keeping up with the latest social media lingo leave you feeling left behind? Sometimes too much tech-talk can leave both your head and your hard drive spinning! Each week the Rebecca Gordon Group will help increase your viral vocabulary through definitions of the latest marketing/technological terms and social sayings.

Engaging The Amazing Millennials – Part 1


millennialThe Amazing Millennials, a fast coming-of-age demographic has been impacting our economy for several years now, do you know how to engage them?

First, let’s look at what you think you know:

Myth #1:  Millennials don’t want to be told what to do.  The reality?  According to research done by the Center for Creative Leadership, that is not the case.  Millennials currently in the workforce are MORE likely to defer authority than either baby boomers or Gen Xers.

Myth #2:  Millennials lack organizational loyalty.  In other words, they aren’t committed to their company and will change jobs when offered a small increase in salary.  Not true!  They are just a committed as their older counterparts.  In fact, they can be deeply committed when they feel they are impacting their world.

Myth #3 Millennials don’t want to put in the hours to get ahead.  In truth, both Gen Xers and millennials are willing to do the work, they just want to do it differently.  They view time as currency, where their counterparts view time as an investment.

So what does all this mean?  For the first time in history we have four generations in the workplace and these generation’s motivations are vastly different.  The key to success, whether you’re in the nonprofit or business sector is the same, we must appreciate and respect each generation for what it has done in the past and what it offers our world in the future.

To get an in-depth look, take a look at the Rebecca Gordon Group’s presentation of Bridging the Age Gap, Understanding Generational Communication.