Nickel and Dimes, Low-Tech Fundraising Can Bag You Big Bucks

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Over the past three months we have been working with Kids’ Harbor, Inc. a child advocacy center located in Central Missouri who works to help prevent, intervene and follow-up with children and families who are dealing with child abuse issues.

April is Child Abuse Prevention Month and in a area like the Lake of the Ozarks we have had to deploy not only traditional fundraising techniques but also  low-tech and crowdsourcing options to raise money and awareness.

These tactics can be surprisingly effective.

Tactic 1:  The GO BLUE! Campaign.  What is that you say?  The GO BLUE campaign was created seven years ago to allow people, businesses and communities to actively engage in child abuse prevention activities on their own terms.

The premise is simple, every Friday in April, you ask people to wear blue, light up local buildings blue or get great cities like St. Louis to make their fountain blue.  (Do check to make sure that the Cubs are not in town before doing this one, we learned from experience:)

 

Tactic 2:  Sell some blue t-shirts!  People want to support your work and GO BLUE! Selling them the swag makes it simple.  First, by having a t-shirt with the same logo, brand and message, you’re crowdsourcing your campaign.  As is the case with Kids’ Harbor, local banks, grocery stores and retain outlets are selling shirts and letting their employees dress down on Fridays.  What a great way to raise some awareness and dollars.  Also, if you buy great t-shirts people will wear them year round.  BONUS.

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Tactic 3: The Small Stuff Counts Too!  As nonprofits we love the big bucks, sponsorships and large donations but don’t overlook the power of the small stuff.  Kids’ Harbor recruited over 20 businesses across their region who would be willing to partner during child abuse prevention month and put out a fundraising bucket.  Little donations add up fast.

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HubSpot has recently started a series on tips and tricks for Coin Canisters that I encourage you to check out here.

In this age of online fundraising and big capital campaigns (which we love here at the RGG) it is important to remember, sometimes the nickel and dimes add up and low-tech solutions can bag you big bucks!

Want to make a donation to Kids’ Harbor?  You can do it online here.  

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Creating Something Out of Nothing: Social Media in the Nonprofit Sector

Did you miss our presentation at the BoardSource Leadership Forum in Los Angeles last week?  Here is your chance to get it again.  Let us know what you think in the comments.

Buzz Words Wednesday: Mashup

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Mashups are an online phenomenon that occur when “new” content is created trough the use of multiple pieces of pre-existing media. Mashups are often made up of easily recognizable or popular content combined to create a highly sharable image, video or song.

 

Need some examples? Check out these memorable mashups!

Musical Mashup: Whitney Houston vs. Cindi Lauper = Whitney Lauper –   Girls Just Wanna Dance with Somebody

enhanced-buzz-3566-1326995927-13Image Mashup: Classic Disney Princes Grace the Cover of Magazines

Do you have any favorite mashups? Share them by posting below!

Whether it’s nonprofit consultingsocial media management or website development,  the Rebecca Gordon Group is committed to working with professionals who want to build strong organizations, businesses, boards and community support to meet their mission and/or goals.

Does keeping up with the latest social media lingo leave you feeling left behind? Sometimes too much tech-talk can leave both your head and your hard drive spinning! Each week the Rebecca Gordon Group will help increase your viral vocabulary through definitions of the latest marketing/technological terms and social sayings.