The top reason why donors do not give to a specific organization is actually quite simple. They don’t give because they weren’t asked.

With over 300 billion dollars donated every year, 75% coming from individuals, your nonprofit needs a plan.

Today, organizations must build a relationship with each donor so that when the time comes, you can appropriately solicit a donation and get it. An organization’s development plan should address each step in the fundraising cycle to create a workable and effective approach to building donor relationships.

A well-thought-out development plan is critical to a successful fundraising program. The development plan outlines the five W’s of fundraising activities – who, what, when, where and why – in the context of the different fundraising cycles (identification, cultivation, solicitation, negotiation, stewardship).