Strategic Communications is about mission and message. It is about the world in which we live. It is about change of and attentiveness to that world as well. It is the art of expressing our values and our solutions so that people who need to know will understand what we are saying. But it is also about the science of transmitting information’s so that people who need to know will see what we mean and hear what we’ve said.
Many people find today’s communications environment intimidating, fast-paced, and chaotic.
Technology has altered everything from our personal perception of the world and our relationship to it. What does that mean for nonprofit organizations? Despite the explosion of media channels, it is increasingly difficult to get a message across.
New communications options – which seem to be introduced on a regular basis whether we want them or not – have presented us with dozens of new strategies to consider.
“There are two key elements that must be present in communications strategies – Top of Mind Awareness and Brand Development…”
Top of Mind Awareness – Created and Reinforced by Brand
First position is important because the nonprofit that is in the first position is 2X more profitable than the nonprofit in 2nd position and 4X more profitable than the nonprofit in 3rd position.
The Importance of the Nonprofit Brand
“Many not for profit organizations resist thinking of themselves as “brands” or “potential brands”. For many branding is a dirty word that conjures up images of salesmanship without substance …. like it or not, they [NFPs} have existing brands and their identity or positioning with external audiences requires attention.”
The Rebecca Gordon Group will work with your board, key staff and community partners to build a communications plan that will bring people in and build relationships that will sustain your organization for years to come.
For more information on how The Rebecca Gordon Group can help your organization call 573-338-3773.