When The Rebecca Gordon Group talks to our clients both For-Profit and Not-For-Profit one question comes up over and over again. How do we keep our social media consistent and engaging.
Social media is a lot like the first day of school, it’s exciting and fun. You are energized and excited to get going and have made a pledge to stay on top of it. Unfortunately, just like school, social media is more marathon than sprint. You post only when you remember and it has become a MAJOR chore.
The key to successful social media for any brand is planning and utilizing an editorial calendar. The most time-consuming part of maintain your social media presence is identifying, developing and utilizing impactful sharable content. Connect Social Media posted some great tips on how to build an editorial calendar. See it here.
OR you could just email us, we are happy to help you develop your social media strategy for success.