How To: Implement An Editorial Calendar for Your Facebook Page

socialmediastrategyWhen The Rebecca Gordon Group talks to our clients both For-Profit and Not-For-Profit one question comes up  over and over again.  How do we keep our social media consistent and engaging.

Social media is a lot like the first day of school, it’s exciting and fun.  You are energized and excited to get going and have made a pledge to stay on top of it.  Unfortunately, just like school, social media is more marathon than sprint.  You post only when you remember and it has become a MAJOR chore.

The key to successful social media for any brand is planning and utilizing an editorial calendar.  The most time-consuming part of maintain your social media presence is identifying, developing and utilizing impactful sharable content.  Connect Social Media posted some great tips on how to build an editorial calendar.  See it here.  

OR you could just email us, we are happy to help you develop your social media strategy for success.

Creating Something Out of Nothing: Social Media in the Nonprofit Sector

Did you miss our presentation at the BoardSource Leadership Forum in Los Angeles last week?  Here is your chance to get it again.  Let us know what you think in the comments.

Continuing the Conversation, AFTER the Conference Ends

Building RelationshipsI am back in Missouri after spending several days in sunny California at the BoardSource Leadership Forum.  The conference was attended by over 800 nonprofit board members, staff and volunteers.  This year’s themes were about bold leadership, taking risks and thinking big!

I always come back excited and energized.  The information, networking and joy of spending those few days with successful nonprofit leaders can’t stop when I get off the plane.  To keep the momentum alive I jotted down the steps I am going to take to continue to network with these amazing leaders.  I thought I would share them with you:

1.  Pull the cards I have collected out of the bottom of my bag.  Yes, I did have to write this down.  How many times do we come back from a conference or meeting and forget to pull the business cards we collected out of the bottom of our swag bags?  I take the cards out and write on them where I collected them from.  In three months when I come across the card on my desk, I will know when and where I got it.

2.  Send out personal emails.  When I collect cards at conferences, I usually write a note on them when I get them so I can remember what this individual and I were talking about ( I always think I will remember and I don’t) so I write it down on the card.  RIGHT AWAY!  So when I pull the cards out today, I send a personal email letting people know how much I enjoyed meeting them!  Hopefully the conversations we had can continue!

3.  Become Colleagues on LinkedIN.  I LOVE social media, so this is the perfect opportunity to reach out and LinkedIN is the perfect place to do it!

4. Don’t wait for a conference to do this next time!  I try to follow these basic steps at the end of every week.  It doesn’t always happen but its a great way to stay connected.

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