This past Wednesday, I had the honor to speak at the Missouri Community Action Network’s Strategic Communication training. Strategic Communications for nonprofits is a big interest here at The Rebecca Gordon Group.
Our discussion this week was focused on website development for nonprofits. Whether you work in a big or small shop your online location needs to build awareness, drive action and advance engagement. We borrowed pieces of Kivi Leroux Miller’s 2016 Nonprofit Trends Infographic in our presentation below. We love her nonprofit communications blog.
Last year, we had the opportunity to begin working with the Missouri Association of Rehabilitation Facilities (MARF) on refreshing their online image.
MARF is an organization that works with facilities across the State of Missouri to improve the lives of Missourians with disabilities by driving public policy and strengthening member organizations through advocacy, education and collaboration.
While their current site was easy to navigate it didn’t convey the passion that this organization invests in enhancing the lives of Missourians with disabilities.
MARF has a diverse group of members and when we boiled it all down we realized they were an organization made up of two divisions with one mission.
Their Community Living Division is dedicated to keeping people with disabilities out of the institutional setting and in the community through access to group homes, semi-dependent apartment programs, individualized supported living and community integration.
Their Employment Division consists of Rehabilitation Providers throughout the State of Missouri that offer a variety of vocational services to persons with disabilities. These services include skills training, job development, supported employment and job maintenance support.
To show their work we developed a website layout that is easy to navigate and highlights this membership organization’s commitment to the people of Missouri.
To find out how your brand can be refreshed and your online location built to better serve your needs email us or call Rebecca at 573-338-3773. We look forward to hearing from you.