Where do Nonprofits Spend Their Time on Social Media (New Data)

Social_BEEdia_Explained-4Our Nonprofit Madness tournament opened for voting today and it has been very exciting.  This is our second year and it is so much fun to learn about 16 amazing organizations that are working hard to make life better in our communities.  Check it out.

Since Nonprofit Madness is all about getting people to vote online for your organization I thought I would share this article from the smart people over at HubSpot about some new data they have collected about where nonprofits spend their time with social media.

They recently surveyed over 9,000 small-to-medium sized nonprofits in the U.S. and Canada and there was some interesting highlights.

  • An overwhelming majority of nonprofits list Facebook as their primary social network.
  • Most nonprofits do not have a documented social media strategy.
  • Goals are varied and diverse, about half are measuring results.
  • Responsibility typically falls to only one employee.
  • Tracking the social media accounts of donors within a donor database is a rare practice.

See the blog here.  

Oh, and if you are one of those Nonprofits that don’t have a strategy, email us.  We can help.

 

How To: Implement An Editorial Calendar for Your Facebook Page

socialmediastrategyWhen The Rebecca Gordon Group talks to our clients both For-Profit and Not-For-Profit one question comes up  over and over again.  How do we keep our social media consistent and engaging.

Social media is a lot like the first day of school, it’s exciting and fun.  You are energized and excited to get going and have made a pledge to stay on top of it.  Unfortunately, just like school, social media is more marathon than sprint.  You post only when you remember and it has become a MAJOR chore.

The key to successful social media for any brand is planning and utilizing an editorial calendar.  The most time-consuming part of maintain your social media presence is identifying, developing and utilizing impactful sharable content.  Connect Social Media posted some great tips on how to build an editorial calendar.  See it here.  

OR you could just email us, we are happy to help you develop your social media strategy for success.